Massively opening bank cards to buy tickets to see Taylor Swift

Singer Taylor Swift's fans are rushing to apply for a United Overseas Bank (Singapore) card to buy tickets for the show here.

On Bloomberg , a representative of UOB said that compared to the beginning of June, the number of applications for opening credit cards in Singapore, Thailand, Malaysia, Indonesia and Vietnam increased by an average of 45% in the week after Swift . . time for the night show in the island nation. The reason is that fans want to buy tickets early, and the only way to do this is with a UOB card.

UOB cardholders in the above 5 countries will be able to buy tickets from Wednesday of this week, 48 hours earlier than the official sale time. Debit card applications in Singapore and Vietnam have increased by nearly 130%, a UOB representative said.

Taylor Swift in a concert in Florida (USA) last month. Photo: Zuma Press

Globally, the number of searches for the keywords UOB and Taylor Swift skyrocketed on June 21 - the time when she announced the details of the tour in Asia. On Telegram, many users discuss applying for a UOB card. Others said they would use cards from friends and relatives.

UOB says more than half of recent credit card holders are women. Customers aged 30-40 make up a third.

UOB is currently the third largest bank in Singapore. The bank recently completed the acquisition of Citigroup's retail banking business in Indonesia, Malaysia, Thailand and Vietnam to increase its presence in Southeast Asia. This acquisition has increased UOB's number of individual customers in the region to more than 7 million.

In addition to bank cards, Taylor Swift fans are also on the hunt for hotels and plane tickets to Singapore. Swift's ticket sales for the last 22 shows were $300 million, according to music magazine Pollstar. This brought her close to the record for ticket sales on a tour.

In Singapore, tickets to Swift's show cost 108 SGD ($80) - 348 SGD. VIP tickets with many gifts even cost more than 1,200 SGD.

Taylor Swift 33 years old, is an American singer-songwriter, who rose to prominence through country music in 2006. After 10 albums, Swift received 12 Grammy Awards and 29 Billboard Awards.